Google Algorithm Penalties

What is Google Algorithm Penalty?

Now a days, in this competitive market if you are practicing good SEO then it is impossible that you will ever face a Google algorithm penalty. Don’t make mistakes either intentionally or unintentionally and also don’t implement some black-hat SEO tactics. Because, once Google Search Quality Team notices your website that it is going against the rules of Google’s Webmaster Guidelines then this team must penalties your website for this rule violation. This is the algorithm of Google to penalties the black-hat tactics in order to secure their visitors, search engines and to better Google search performance.

                     

Effects of Google penalty:

In case of Google algorithm penalties, the effect of these penalties may be moderate or severe drop of ranking in the target market and also being removed from the index due to these manual penalties. The bad ranking position in target market is not good but if necessary steps will not be taken to solve this problem which is causing this penalty then there is a chance to be removed from the Google’s index that completely kills the business.

If you want to know that your site has been penalized or not and why then follow some steps:

• Check Google search console.
• Check for recent Google algorithm update.
• Check whether your website is still indexed or not.
•  Check Google analytic for traffic data.

How to avoid Google Algorithm Penalties?

In order to avoid Google Algorithm Penalties, we need to follow some steps which are given below:

§      Try your best to develop trust of your visitors and search engines because trust matters when you want to be ranked high in the market and it also helps to avoid Google updates.

§      Always use unique and relevant contents and avoid using duplicate or scrape contents from the other pages. Also avoid using repetitive keywords even if they are relevant to that specific page.

§      In order to traffic your site with visitors, avoid buying links.  Instead build your own links naturally because it is a great opportunity to get more brand exposure and visitors to your website.

§      Always use relevant keywords strategically and sparingly in your contents, title tags and descriptions because it is a best white-hat tactic in order to get higher rank in biggest search engines of the world.

§       Be proactive in your work and use a link audit on your site. A link audit will identify the entire links that are linking to any other pages on your website. In order to avoid the useless or unnatural links from other external sites, contact these websites to remove their links.

§       If you want to get higher rank in the market then you must be careful about using guest posting means that use natural looking link profile because guest posting can negatively affects your site.

§       Avoid using fake accounts because Google maypenalties the sites which are linked to social media accounts with fake followers.

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