Google Keyword Planner for Keyword Sesearch

Google Keyword Planner:

Google’s keyword tool has been the base of most SEO campaigns for many years because it is free and provides all the necessary information for visitors and search engines to conduct keyword research.

But nowadays, Google Keyword Planner tool has taken the place of Google keyword tool for keyword research which combines the functionality of Google Keyword tool and AdWords Traffic Estimator tool. This tool makes easier for visitors and search engines to plan research campaigns. It is different from the existing Google Keyword tool and AdWords Traffic Estimator tool because these tools are more general and unstructured as compared to Google Keyword Planner tool.

If you want to use Google Keyword Planner tool then you first need to have your own Google AdWords account for using it.

To create AdWords account is free, you don’t need to spend money for this. You just need to sign in to AdWords account by this link   http://adwords.google.com/KeywordPlanner

                                        

Benefits of Google Keyword Planner:                                          

Here are some benefits of using Google Keyword Planner tool for keyword research:

1. The most useful feature of Google Keyword Planner tool is “Keyword Filters” on the left hand side. This feature searches for the keyword based on the amount of search volume as well as the average cost of that keyword per click. This helps the advertisers to show their clients the benefits of their SEO campaigns in comparison to the cost of clicks etc.
2. Now users are facilitated to upload up to 10,000 keywords from their own list and get better performance data. In this way they can also check their own performance in the target market.
3. This tool makes easier for visitors and search engines to search for keywords and ad group ideas based on terms that are relevant and useful for their products or services, landing pages and other different product categories.
4. You can get historical statistics such as search volume for new keyword ideas or forecast on keyword ideas which can help users and search engines to plan their budget of SEO campaign. This can also help them to assess the popularity of a keyword.
5. This tool allows you to find various phrases which are related to your product or service etc. You can also use Google Keyword Planner to be successful in your SEO campaigns.
6. Google Keyword Planner tool also helps users to choose competitive bids and budgets for their campaigns in order to get higher rank in the target market.
7. This keyword planner tool provides only the exact match of the keywords being searched.
8. Visitors and the search engines can select several countries at the same time for keyword research.
9. This tool also allows users to search for combination of words from two different lists. So, they don’t need to type all the combinations, Google will automatically match them.
10. Lastly it is free to use, you don’t need to spend money for using this tool.