Search Engine Optimization (SEO) audit can be
defined as the analysis, evaluation and prioritization of your website in order
to improve the quality of your website’s contents through SWOT (Strength,
Weaknesses, Opportunities and Threats) to increase traffic of visitors. SEO audit is divided into three parts: analysis, evaluation and then prioritization
of all SEO work.
In analysis, we consider SEO market share, compare
your site with competitors, analyze on-site and off-site key factors and also
analyze Webmaster tool.
In evaluation, we evaluate internal, external SEO
and try to use suitable and easily available methodologies to improve the
quality and volume of data being used in your website.
In prioritization, we prioritize top SEO issues that
are to be solved and also prepare long term and short term plans for action.
Some tips that should be kept in mind while
conducting SEO audit are given below:
- Firstly, you should need to know that what SEO audit is and then start your further work.
- Then you should understand the nature of your business and compare your business with the competitors in the biggest world of SEO professionals. Customers are the key value of your business, so try to determine the requirements of your customers.
- You should need to more focus on the reasons of conducting SEO audit. All this will help you to more properly identify the weaknesses of your website and then make changes to improve the current status and maintain higher rank in the target market.
- Also, you should always try to find factors that are affecting your website performance instead of first making changes to your website. All this is most important to traffic your site with search engines and visitors.
- You should estimate the budget and time before conducting SEO audit. The entire audit process should be divided into sections and delegated among some employees/hired workers in the organization instead of doing all work yourself. This delegation will help you to perform each audit section more correctly and precisely.
- Now, start working on your website’s contents. Concentrate on the title and heading tags of each page at your site. Try to use main keywords in title tags and heading tags of each page which will identify the contents of these pages. If your site’s each page contains too much contents then break them into subheadings and two or more paragraphs to facilitate search engines and visitors.
- The structure of URL should be unique for each page at your website. It should be properly structured and must contain hyphens to separate the keywords used in URL.
- The keywords used in Meta tag description should be unique and related to the page. The Meta tag descriptions should not be more than two sentences. Use of too much keywords or repeated keywords will make these tags useless.
- Today, social media is playing an important role to traffic the sites with visitors. To attract more visitors to your site, make sure that your site should contain relevant contents. Must add share buttons that will help visitors to get information about your site, blog, product or other services etc.
- SEO audit will help you to find out irrelevant contents at your site that is causing problems and decreasing your website ranking in the target market. Always use unique and relevant contents and also avoid keyword stuffing.
- You should need to avoid broken links because a site is mostly assessed by its links. As these broken links will drop your site’s ranking therefore try to find out broken links and take essential steps to eliminate them.
- In order to make each page more readable, you should need to use images with ALT tags.
- Use proper tools to improve the load time of each page in order to keep traffic of visitors at your website.
- Check the robots.txt file and make sure that it doesn’t block the search engines and visitors from accessing the important sections of your site.
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