Tips for URL structure in SEO

URL:

URL (Uniform Resource Locator) can be defined as the web address of specific page that identifies the location and mechanism for retrieving this page on the internet. It will help search engines to know about the location of page at any site and also provide path for retrieving them.

URL structure:

The web browsers display the web address (URL structure) of specific page in the address bar and it contains protocol (http), domain (superconeng), top-level domain (com) and page or file path (url-structure-in-seo). Such example is given below:      

 http://superconeng.com/url-structure-in-seo/

 Tips useful in URL structure creation:

Some tips that should be useful for creating URL structure are given below:

1.  URL should be straightforward and contain readable contents for each page at any website. As a complicated URL structure will be harder for search engines to access your website or its pages. This will also be difficult for you to maintain your site which will drop your site ranking in the competitive market of SEO.
2. The URLs containing duplicate contents will create problems for search engines to assess your site or its pages. Always use unique and relevant contents in your website’s URL in order to be successful in your business.
3.  URL keywords should be descriptive and shorter in length. Using too much keyword in any page’s URL will make it cheap and irrelevant. Using keywords which are descriptive and shorter in length will help visitors to quickly describe the contents of page and also easy to read and write.
4.  You should need to use hyphens as keywords separator in your site’s URL instead of underscores. Google has to consider only hyphens as separator and is not yet programmed for underscores as keywords separator. Hyphens used in URL will also make your website SEO friendly and user friendly.
5.  Keywords repetition or keyword stuffing should be avoided. Because this will bored the visitors and will also decrease the traffic of search engines and visitors. All this will drop your website’s ranking in the target market.
6. It is a good practice to use keywords in URL that are matched with page titles of the website. These matched keywords will help search engines and visitors to easily reach at your website/blog.
7. Important keywords should be placed at the beginning of your website’s URL. These keywords will help users to easily understand the page’s contents.
8.  Do not use capital letters in URL address of pages.
9. You should need to use fewer numbers of folders instead of using too many sub-folders. The sub-folder may harm your website and will make difficult to understand them.